Increase Engagement with Giveaways on Your Social Media
Social media platforms have become an essential asset for every company today. Social media’s potential is difficult to ignore in today’s competitive environment. After all, aside from helping businesses reach out to their target audience, social media networks are excellent marketing, content distribution and promotional channels.
In other words, social media allows you to promote your business, build awareness visibility and exposure, engage your customers and build a reputation for your company. However, when it comes to consumer engagement on social media, things tend to get a bit difficult. Consumers prefer to interact with brands in various ways but they are not without certain expectations and needs.
Companies must develop a specific approach, use the right tone of voice and implement strategies that will ensure consumer engagement. One of the best approaches is securing engagement through giveaways on social media networks. After all, everyone loves free stuff. With that in mind, here are a few ways to increase engagement with giveaways on your social media pages.
Spend time on research
Although the name giveaways suggest you should just hand out free gifts to people and be done with it, it still requires some planning out. After all, you want to increase consumer engagement through that very same giveaway. That’s why you should conduct some research first. The thing is that you want to give people something for free but at the same time, ensure their engagement and perhaps even their conversion. Simply put, you want to gain something in return from a giveaway.
The research will help you get a deeper insight into your target audience, their needs, preferences, expectations and demands. You have to figure out what will make them interested in your giveaways, to begin with. Also, you must pay close attention to their demographics, in order to determine what to give away, in the first place. Moreover, a bit of competitive analysis won’t hurt either. You must understand how your competitors drive engagement from giveaways so that you can do it better.
Choose proper visuals
Visual content is very popular on social media, which means you shouldn’t pass on the opportunity to take advantage of that trend. Announce your giveaway event by leveraging stunning visual content. That includes high-quality images and videos as part of your promotional campaign. That being said, content on social media can generate up to 94% more views if it contains visual content over simple text. You should also consider visuals in your giveaways products.
As an example, you can consult with companies, such as Promotional Centre to help you brand your products and make them more memorable. The fact of the matter is that 84% of consumers claim branded items help them improve awareness about that brand. What’s more, 94% of consumers claim they’re more likely to remember the brand whose gift they received. Therefore, in terms of consumer engagement, handing out branded gifts can be an excellent move for your giveaway contest.
Promote your giveaway
If you want proper attendance at your giveaway, as well as better engagement, you have to get people interested, in the first place. A proper promotion or a marketing campaign can generate buzz around your giveaway and get people talking. However, in order to develop a proper promotion that will drive viable results, you have to plan it out first. For instance, decide on the best social media channels to promote your giveaway. If your giveaway is focused on customers, then promoting it on LinkedIn won’t do you much good.
Instead, choose the channels your audience is most present at and focus your efforts there. Remember that even though you’re engaging the same audience on different networks, the one-size-fits-all won’t work. In other words, you’ll have to develop a unique approach for every network you promote your giveaway on. That way, you can ensure that consumers are not just interested in your event but also willing to participate. Make sure your promotion is compelling and interesting. That way, it’s more likely to go viral and attract a broader audience.
Make it a referral
Ensuring engagement from your audience and otherwise might prove to be challenging at times. That doesn’t mean you can’t do it. If you failed to generate enough interest for your giveaway and there’s not enough time to rethink your promotion, there’s still a way to fix things. You can encourage referrals and let the audience work in your favor. In other words, you award people with incentives for bringing someone along to partake in your giveaway.
Referrals can be a great way to boost attendance for your contest and generate more engagement as well. Simply put, you encourage audience members to share your posts and news regarding your contest and in return, you reward them for it. This can easily generate massive interest in your giveaway and vastly boost engagement. You can use that opportunity to tailor specific messages to a broader audience and improve both visibility and awareness for your brand in the process.
Social media platforms are nowadays crucial for businesses. There are various ways to engage your target audience with giveaways being one of the most effective ones. If you make an effort to design and organize your giveaway, you may easily boost not just consumer engagement but also improve your brand’s visibility, awareness and exposure online.