Things You Should Know When Relocating And Marketing Your Business In Sydney
Moving your business can be an exciting and profitable moment. Off to new lands, where the grass is greener, you will hopefully make profits and create connections you couldn’t think of before. And Sydney is an excellent choice. A booming economy, flourishing art scene, and wonderful weather, Sydney is a great choice for business relocation.
But, of course, relocating is not something that should be taken lightly. That is why you should prepare accordingly. Relocating is not cheap, and is fraught with added issues, drama, and secret bills. Below are some tips you can keep in mind if you want to have your business relocated and marketed correctly in Sydney.
Let’s get the first thing that is on everybody’s minds out of the way: cost. Before you relocate and start marketing your business, you need to know how much all of that will cost. You already know that Sydney is a beautiful and booming metropolis, which, unfortunately, means, that it is a bit expensive.
However, there have been some reports that at the very least rent prices will drop soon. Furthermore, when compared to the US, the Australian dollar has been somewhat declining. This means if you’re coming from the US, you will see that things will be at least 10% cheaper when doing business in Sydney.
Still, keep in mind that this means great money as well. If clients can afford to live in Sydney, then they can surely afford your services and goods. It may take some time, and a bit of a steeper learning curve, when you start off here, but once you get going, you will see an excellent profit margin develop.
You need to start over with live marketing
Remember that you will need to start over with your marketing endeavors. Now, your website will need minimal updating. A change of address, new images, and maybe some slight SEO optimization changes. However, physical marketing (IRL) will need to be revamped completely.
This means any billboards, wraps, ads, will all need to be transferred or just bough completely new. If you want to make a good first impression in town, get fence wraps Sydney inhabitants will really notice, eye-catching billboards that are just the right amount of attention seeking, and anything else you can think of and afford.
Sydney is growing
Sydney is a town that has been growing for some time now. Many international luxury brands are coming to Australia, and Sydney is no different. Brands like Audi and Tesla are making their way here, as are Dolce & Gabbana, Kering, Gucci… All are moving in onto the Australian market slowly but surely, and you can even see Cartier and Sephora opening their stores.
Furthermore, know that Australia, and Sydney especially, has very clear aces to the Asia-Pacific region. This means you have much room to expand and to adapt. If you want to, there is nothing stopping yours from going international and establishing a presence in the entire region. Of course, nothing except some luck and elbow grease.
Check out the talent pool
Your entire company hinges on how well your employees do their jobs. Relocating to a new place means you have the golden opportunity of checking out a completely new talent pool. See what kind of people are there, how are they trained, what are their educational backgrounds. It has over 300000 students that enroll in its university every year.
This means you get new, ambitious people ready to work for you. Of course, they obviously lack experience and added post-university training, but it’s up to you to see whether the benefits outweigh the cons. Know that getting young talent on your team will invigorate your company, but it can also cause issues if you need to train every single one of them. It’s a matter of balance and patience, of figuring out what exactly you need, and what you truly want to avoid.
Different taxes and regulations
There are of course some general things that you need to keep in mind if you’re moving to Australia. Namely, you should check out any laws and regulations that may not have been applicable in your country of origin. However, if you are moving from one place in Australia to Sydney, then you should still remember that rules change from place to place.
Ask around and check with any business lawyer or accountant, and you will notice the opportunities, and tribulations, of different tax breaks and rules. Namely, what would have been taxed in one place, maybe completely tax-free in another. Or, you may have paid certain utility prices by percentage, while in another area it may have a fixed cost. The point here is that you should not forget to educate yourself on local laws and business regulations, or else you will be in a very nasty surprise once you move.
And there you have it, folks, a couple of rules to keep in mind when relocating and marketing your busses in Sydney. Remember to always be up to date with any relevant legal or tax regulations, so you don’t miss out on any Opportunites. Scour the talent pool and look out for ambitious, driven young people. Don’t forget to properly market your company, not just online, but outside of the computer as well. Billboards, signs, ads, all of these can get you a bit further away from the competition.