Best Ways How Lenticular Printing Cost Will Add Value to your Business
To survive and strive in your business these days, one needs to adapt to every new trend in the market no matter what industry you are in. And when it comes to printing techniques, technologies have evolved a lot. Since print is the first thing a customer interacts with while purchasing a product, it pushes the brands to apply new and eye-catching printing techniques in their business to compete well with their competitors.
When everyone is trying the standard unique shapes and pop colours in their packaging, it is time to take it to the next level with lenticular printing. Lenticular printing cost is an investment that will add immense value to your business.
What is Lenticular Printing
Lenticular is related to lenses. Plastic lenses called ‘the lenticules’ create dimensional in-depth imaging impression. 3D graphics in lenticular printing is the process to add motion or depth in a printed marketing product. It is done by placing lenticules over a two-dimensional print. It helps you to parallelly view alternating sections of multiple images.
How Lenticular Printing Works
To create the effect of motion in a static piece of paper, the printer prints multiple images on a reflective white paper and cuts them into thin strips known as frames. Its two main components are flat printed image and the lens. The lens used in lenticular printing is made up extruded clear plastic lenticules that run vertically ranging from 40 to 150 lines per inch. Earlier only2 images could be added in lenticular printing but latest technologies can stimulate as many images as required for a video. It depends upon the angle of your eyes the way you are viewing the image as the lenticule allows the image to carry depth and motion by revealing only portions of an interlaced image at a time. The image is made up of multiple graphics interlaced together. A software program is used to cut the image into strips and then the designer interlaces the images together in a repeating pattern. Printing device’s resolution and the lenticular lens determines how wide the strips will be. When all the strips are aligned in the same order, the viewer gets to see a full picture that is tend to move or change if seen from a different angle.
Types of Effects in Lenticular Printing
- 3D Effect: One of the most popular printing effects out there, 3D printing gives a new perspective to the image. 3D effect created the illusion of depth in the viewers eyes by placing visual elements on different spatial planes. The colour used and proper focal points are the factors that play a large role in 3D effect.
- Animation effect: Animation effect consists of video, motion films, computer-generated animation, it plays image slices like a motion projector. The three categories animation effect is divided into are:
- Zoom effect: It is best used on logos and featured products to grab consumer’s attention. The zoom effect makes the graphic jump outward and forward to the viewer.
- Flip effect: The flip effect can turn the image on and off, giving print the ability to change into a completely new picture. This effect is useful for demonstrating before and after effect.
- Morph effect: Unlike turning image on and off like flip element, Morph effect transforms one image to another. It can demonstrate retroactive comparison, like previous logo changed to a new one.
How Lenticular Printing Adds Value to your Business
In this competitive market of business, you must need to adapt something that sets your business apart. A unique printing style like lenticular printing will surely grab the attention of your customers. Some of the reasons why lenticular printing is so popular are:
Lenticular Printing is Highly Graphic
Unlike regular printing that are very simple and static, lenticular printing has various dimensions to it. Lenticular printing gives multiple unique effects like 3D, animation, zoom, flip, and morph that changes the view with motion. It grabs customer’s attention and they view the image for a longer time period compared to regular printing.
Low Cost with Greater Value
One of the reasons people are hesitant to adapt to any change is that they think it will cost them too much money. Lenticular printing is not that expensive as people assume. Also, once you start using the technique regularly in your business, it won’t take much from your marketing budget. This innovative and unique kind of printing itself grabs attention once the viewer sees the printing image change from different angles. It gives an affordable marketing and values to your business.
The best part about lenticular printing is that it looks as good as on a small piece of sheet or paper as it will look on a large hoarding. It gives you a range of options to experiment with your favourite animated characters and give them a unique effect.