Tag: Marketing Strategy

How to Make Your Marketing Strategy Work for Your Personal Brand

How to Make Your Marketing Strategy Work for Your Personal Brand

Whatever you’re doing and wherever you’re located, making sure your company is recognizable and known to people who might be ready to spend money on it is the first rule of business in this day and age. With so many people out there doing the 

7 Use Cases of Behavioral Segmentation In Marketing

7 Use Cases of Behavioral Segmentation In Marketing

Market segmentation is an essential part of a strong marketing strategy. The prospective buyers are aggregated based on their everyday needs into groups/segments based on specific parameters. These parameters classify market segmentation into four types: Demographic, Psychographic, Geographic, and Behavioral. Market segmentation can efficiently increase 

6 Investments for Better Marketing

6 Investments for Better Marketing

Marketing matters now more than ever. The failure of a business to execute a successful marketing campaign negatively affects its profitability. This can also make the company lag behind the competition as it fails to captivate the attention of its target market. With that, in