5 Advantages of Pay Per Click Marketing
In the world of digital marketing, we have a wide variety of ways of advertising. We can differentiate advertising that you pay for and that which you do at zero cost. At this point, it is necessary to say that the money-time relationship will determine which one you need to choose.
Today we will be talking about one of the most popular and effective advertising platforms – PPC or Pay per Click Advertising. In this blog, you will get to see what are 5 of the main advantages that make PPC a big deal in the digital marketing world today.
Let’s begin!
What is PPC, and how does it work?
PPC or Pay-per-click marketing is an advertising strategy fingerprint to generate traffic to sites web. Each time a user clicks on an ad, the advertiser will pay, hence the term pay-per-click. This cost per click (CPC) can increase or decrease depending on the bids. Moreover, it ensures a high return on investment since you only pay for ads only when there is a real potential for conversion.
How is Paid Search?
PPC ads are labeled with the words “Ad” and appear above the search results as organic. On social networks, PPC ads often resemble standard publications in the news feed.
Both models of the most popular PPC are in the form of the auction and fixed rate. Either way, you set a fixed budget and choose the keywords you want to target.
The PPC platform suggests a bid amount for your keywords. When someone performs a search, the PPC platform triggers an auction between different advertisers targeting similar keywords. The ads that win the auction appear in the top positions on the search engine results page.
Who uses pay-per-click marketing?
Today, various businesses and organizations commonly use pay-per-click marketing, ranging from small companies that sell products to political campaigns that seek to raise awareness about something.
Business owners are drawn to pay-per-click advertising because it can be highly effective at a low cost. PPC allows a business to reach an audience likely to be interested in what the company is offering. Many PPC ads only appear on web pages and search results related to the product.
Paid traffic vs. Organic traffic
Is paid traffic, then, the only way to attract more visitors to my site? Of course not! There are different forms of traffic, such as organic, for example.
The difference between organic traffic and paid traffic is that organic traffic has no direct cost, so visitors come to your pages naturally. Example: A person looking for a cooling system, when performing a Google search with the terms “best cooling system,” will find several results and, clicking on them, becomes an organic visit to that site.
So, it’s like having free publicity for a massive number of people. It sounds easy, right? With so many results and so much competition, the problem is that appearing on the first page of Google searches is not a simple task.
According to data from Moz, a company specializing in digital marketing and SEO, about 71% of searches result in clicks on the links on the first page. In comparison, only 5% of people click on links on the second and third pages.
So, with this data, you can already see that it is not easy to be seen on major search engines, primarily if you work with the mass market, have a lot of competition, or just started.
That is why paid traffic is such an attractive alternative today. Take a look at some of the benefits it can bring to your business.
The 5 Advantages of Pay per Click Marketing
Several advantages make PPC stand out. In this section, we have shared the five major ones. They include:
1. PPC allows you to reach your business goals
You can promote your brand and your content and reach your target audience at every stage of the sales funnel. So, if you want to augment the number of your potential customers to your online sales and improve brand awareness and visibility of your brand, you can with a paid search strategy.
2. PPC is measurable and traceable
Using Google Ads in combination with Google Analytics, you can easily monitor and measure your PPC campaigns. You can also track the results and statistics of your campaign in real-time (number of impressions to clicks to conversions according to business goals you have defined).
When you create PPC campaigns using dedicated landing pages and follow up to the conversion to using Google Analytics, you can compare the amount spent to what you have generated in terms of objectives.
3. PPC campaigns are customizable
With PPC campaigns, the art words- keys, ads, targeting, and the sites-are customizable according to your goals and budget. You can make changes to your campaign at any time, even if it is already online.
4. PPC gives you greater reach
Due to better placement in Google results, a paid ad can multiply its reach on the platform. That’s because most people tend to prefer results that are right at the beginning of the page.
In addition, you must also think that your ad will reach the user at the right time. By appearing right after a relevant search, your ad will act as an answer to the user’s question or problem. This way, the chance of that person clicking on your link increases a lot.
5. PPC gives you a qualified audience
Anyone who finds your ad on Google will find it because they’re looking for keywords related to it. It means that your ad will always be relevant to users who see it, ensuring that your audience will be made up of people who have some interest in what you have to offer. It is a significant first step in generating qualified leads who, in the future, can convert into customers.
By combining these different targeting criteria, your content has a better chance of meeting the right audience. You will reach both your potential customers and those who do not know you yet.
Conclusion
The essential advantage of the PPC system is that we are sure that the customer who enters our website is interested in the product or service we offer.
When someone searches for something online, we also know that they want to satisfy a need for knowledge or interests in an internet search engine or on social networks.
We must gear our web page for receiving the message towards responding to that need. And this is why PPC remains essential for businesses, and we should constantly maximize it.
As we have looked at its five main advantages, remember that PPC advertising campaigns bring excellent results to companies with key concepts about their products and a defined strategy. We recommend that you use them progressively to optimize your spending.
Author Bio:
The dire need for digital marketing in today’s world has made me share some amazing trends everyone must need to know. I, Sarah Michelle, have been in the business for years and have been writing for PPCexpo. My articles are promising enough to serve you with everything that delivers what digital marketing is and what steps can make you win the game. Stay tuned and grab the best.