Boost the Online Visibility of Your Business
The Internet is now part of our daily lives. For businesses, it means a new platform to market, sell, compete, and basically exist on.
Every modern business has to have an online presence, and if you are gunning for success, you have to be extremely visible online. Being visible is more than getting viral, mind you, and here are some ways you can boost your online visibility.
Learn search engine optimization
Search engine optimization or SEO may scare some business owners, thinking that it is a complex process that is nearly impossible for them to understand. You can actually do this on your own using basic on-page optimization techniques that you can easily understand and implement, as long as you are using the correct resources.
Keywords are crucial to all optimization strategies. For one, the URL of each page in your site should include your targeted keywords and has to be kept short. Include your keywords naturally.
You can also keep visitors on your site longer if you use multimedia, such as images, infographic videos, and charts. Of course, your content should offer real value. A visitor will quickly leave if they see nothing of value on your website, which will translate to a high bounce rate and affects your search results negatively.
Publish blog content regularly
Publish regular content to attract traffic to your site and boost your online visibility. Content written for industries with lower competition and smaller local markets tend to rank higher in search results, and they only require effective on-page optimization. This also allows you to provide website visitors with informative and valuable content that can help establish a relationship, resulting in promotion and sales.
Make content that is relevant and shareable. Delight your visitors with your blog content so they will share it on social media, which effectively introduces your brand to more potential customers.
Be active on social media
There are too many social media sites, and it is extremely difficult to stay present on all of them. Narrow it down and choose two or three of the most popular sites or those where your target audience are most active on.
For a flower shop business, for instance, your best choice is Instagram, where you can post images of your product and highlight its aesthetic value. Pinterest is also a great visual network for you. But if you are a car dealership, you might not yield the same results and simply waste your efforts on Pinterest. Right now, Facebook and Instagram are the sites that work for most businesses.
On Facebook, you should also run targeted ads. These ads allow you to place very specific ads for the custom audience you selected, attracting audience with buyer-intent to your site.
List your business on Google
Listing your business on Google My Business (GMB) is necessary, especially if you are a brick-and-mortar business. It lets you leverage a location-based strategy. GMB is a free tool from Google that lets you manage the online presence of your business across Google and its utilities.
With a Google business listing, you can provide useful business information to anyone who looks up your business, and make it easier for potential customers to access you. Searchers would know your business hours, your site and social media accounts, where your business is located, driving directions to your business, and a lot more. A listing will significantly boost your online presence.
The more visible you are online, the wider your reach will be, and your business grows the more people you reach. Just like how you strive to constantly provide quality products and services, you should regularly publish quality content. Now, you are well on the way of conquering the Internet and your industry.