Comprehending Employee Engagement & Reasons Why It Is Important

Employee engagement is the process of understanding the relationships between the employees and the organization in both quantitative and qualitative measurements. If an employee is engaged they are present with the work they are doing, able to give their best every day, and have an emotional commitment to their job.

Here are six reasons why employee engagement is essential for every business:

1. Employee retention.

One of the most valuable things an employee can do for their company is to stay working there and providing valuable services. Unfortunately, when employees are not engaged with their work this often leads to a turnover. Engagement is a tricky balance; an employee can become disengaged because their work is very boring, unfulfilling, extremely stressful, or upsetting in another way. If an employee finds that their work balance is aggravating or unfulfilling in an extreme way it can quickly lead to the employee being disengaged, giving up, and ultimately quitting their job.

This leaves the company to find and train someone else which takes time, resources, and money. If employers are motivated to keep their employees happy they will more than likely stay engaged and stay working at their jobs.

2. Productivity.

When employees are engaged with their work, they will be interested in what they are doing, content, and eager to perform their daily tasks. Employees who are engaged at work in this manner are likely to be more productive. This means that the worker will end up accomplishing more in a given time than another employee who is not engaged with the work they are doing. It can also be helpful for employers to utilize employee engagement tools for employees to track their to-do’s and accomplishments.

Productivity increases the company’s overall image, efficiency, and internal and external communication. A productive employee is also a financially valuable one. Employees who are both engaged and productive can end up increasing the company’s sales while encouraging others around them to do the same.

3. Satisfied customers.

Having engaged employees is a sure-fire way to have more satisfied customers in your business. When employees are engaged with what they do they typically also have an emotional connection to their work. This can easily affect how they treat customers, approach sales opportunities, and communicate with prospective clients in general.

When an employee is engaged they will also be engaged with the customers, which always lead to more positive results than an uninterested employee drudging through their day. This can also lead to better reviews for the company and a better overall company image.

4. A positive environment.

Someone who is engaged in their job will be a positive and focused force within their work environment who lifts their coworkers and acquaintances with them. Energy is contagious whether it is good or bad, and if you have engaged and interested employees it will cultivate an environment with other engaged employees as well. When a company has a work culture of positivity and engagement like this it will make the work experience so much more enjoyable for everyone involved.

This type of environment shines through to anyone interacting with the company and anyone inside the company. Conversely, disengaged employees may just as easily create a culture of monotony and dissatisfaction within the company which can lead to bigger consequences down the road.

5. Lower absenteeism.

If your employees are engaged they are also more likely to show up to their job. Being sick and missing a day or two is normal, but repeated absenteeism may be a result of employee dissatisfaction and disengagement. When employees are engaged, like their jobs, and want to do their best every day, they will likely show up more often than those who “zone out” during the day and are dreading their job.

When employees are commonly absent it can disrupt the overall efficiency, productivity, and financial success of the company that they work for. This is yet another reason why employee engagement is so important.

6. Company success.

At the end of the day, a company is ultimately just as good as its employees. The image of a company relies on how the employees act to customers. The experience of a business may be altered by an employee who is disengaged. Additionally, working at a company where everyone is disengaged and unhappy with their career will have very serious consequences for the company’s overall success. If widespread disengagement is prevalent within a company it is more than likely going to fail in the long-term.

It is amazing to know that all of these positive outcomes can come out of a worker simply being engaged with their job on a daily basis! Make sure that your company’s employees are engaged, happy, and interested in the work that they do so they appropriately represent your company and contribute to its success.