SEO for Startups: Bold Tricks To Grow Your Organic Traffic Fast
The fact that the online market is highly competitive and overcrowded has startups on the ropes. Every startup owner wants to break through fast and gain much-needed visibility and awareness online. After all, it’s all understandable; especially since you can’t run a successful business if no one knows about it.
Therefore, the key to gaining the online recognition you need is certainly SEO (Search Engine Optimization). SEO is a cost-effective marketing strategy that can put your startup business out there and help you gain the exposure required to make a name for yourself.
However, growing your web traffic the organic way, with the help of SEO, of course, requires planning, dedication and effort if you want for it to happen fast. Search engines such as Google don’t differentiate startups from large enterprises. The only thing that matters is your strategies and practices. With that in mind, here are a few bold tricks to grow your organic traffic fast.
Create an awesome website
To have organic traffic, in the first place, you’ll need a well-designed website. Search engines and websites have a close relationship and your website’s functionality and design are strong ranking factors for SEO.
For example, Google takes customer experience as a powerful ranking signal. Customer experience relies on a number of functionality and design factors, such as page loading speed, mobile-friendliness, responsiveness, security, navigation, etc. Aside from that, each individual factor that contributes to the customer experience is also a ranking factor for SEO.
Therefore, your website is a collection of ranking factors that can have an impact on not just your traffic but also on your online visibility, credibility and exposure, among other things. That being said, the more optimized your website for SEO is, the more organic traffic it will favor so make sure you invest in your website well.
Optimize your web pages
As mentioned before, website functionality and design are vital for customer experience and SEO ranking. However, when it comes to optimizing your website for SEO further, there are a lot of technical details that aren’t on the surface for everyone to see.
These technical details have everything to do with how your pages and your website, in general, appear in the search results. To gain more organic traffic to your pages, your website must rank well and be visible enough to the general audience. Here are a few optimization factors you should focus on to rank better on SERPs (Search Engine Result Pages).
- Conduct thorough keyword research.
- Focus on technical SEO.
- Focus on on-page optimization.
- Make sure your pages can be properly crawled and indexed by search engines.
- Leverage off-page strategies to boost visibility.
Use every resource available
SEO can be time-consuming before it can produce any viable results, which is why so many companies simply give up on it. Investing an effort and resources in SEO can, therefore, be overwhelming for startups especially.
However, if you don’t have the resources or the manpower to dedicate to SEO and obtain the necessary organic traffic for your products or services, you can always look for an alternative solution. For example, you can partner up with companies that provide white label SEO service. Simply put, it’s a business package where two companies agree to share the responsibilities to market and sell the product.
While one company dedicates their time and effort towards the development and SEO of a product, the other is responsible for selling it. This is especially beneficial due to the fact that the SEO environment is highly volatile and an expert marketer on your side can get you the organic traffic you need much faster than you can manage on your own.
Leverage the power of content
Content carries a lot of weight in not just the marketing world bit in the world of SEO as well. Moreover, according to Google, high-quality content shares the first place with quality backlinks as the number one ranking factor for SEO.
That being said, content can spread the word fast and encourage more organic traffic coming your way. The key, however, is to produce top-quality content that’s highly relevant to your target audience. Furthermore, your content must be educational, informative and even entertaining.
Content can be published on your blog, social media networks and other channels. You can also engage in guest posting and link building on credible sites to further boost your credibility and authority. Quality content from a reputable source can significantly boost your organic traffic fast.
Utilize social media
You may have heard by now that social media and SEO aren’t exactly correlated. While that may be true to a certain degree, as social signals do not contribute to your SEO rankings. However, social signals do have an impact on your visibility, brand awareness, exposure and organic traffic.
Therefore, in a way, SEO and social media do complement each other rather well. For example, your social media pages may appear on top of the search results for related keywords. But, for that to happen, you must develop a strong social media presence first and share your content, as well as create backlinks on your social media pages.
In other words, you can drive a lot of organic traffic to your website by creating quality backlinks on social media. Search engines recognize this as a positive activity, and although your rankings won’t increase because of your social media presence, this presence will eventually impact your rankings once the leads reach your website, especially if they convert while they are there.
Start a blog
We talked about content marketing and social media as means to increase your organic web traffic. That’s all well and fine but you can always go that extra mile and be bold with your attempt to truly stand out. The trick in question is to start a blog.
As mentioned before, content is the most important ranking factor and it’s valuable to consumers. Moreover, content works exceptionally well on social media. The way you can bind it all together is by adding more content with your blog.
As you may already know, blogs are also part of your website and search engines will crawl and index those pages as well. With a well-optimized blog filled with rich content, you can utilize another source that will further boost your organic traffic aside from your website.
Boosting organic traffic can be a real challenge for startups, especially when you need it fast. Fortunately, SEO provides a solution when you think there isn’t one. All you need to do is develop a solid strategy that will get you the desired results.